"Organic" Is Going By The Wayside

A friend of mine is a manager in the store featured in this New York Times article:

Six years ago "organic" was the next big thing in grocery shopping, but the term has begun to lose its luster. It has been co-opted by agribusiness, which has succeeded in watering down the restrictions of the definition. Today "local" and "sustainable" are the new culinary buzzwords.

Nowhere is this more evident than in the six New Seasons markets in and around Portland, Ore. At New Seasons, "homegrown" is not only the coin of the realm, it's the heavily promoted mantra. * * *